Bharat BillPay, NPCI

"Be Assured" Ad Film Campaign

Bharat BillPay is a subset of the National Payments Corporation of India (NPCI). Founded in 2013, Bharat BillPay acts as a unified platform that brings banks, non-banks, and other online payment platforms under one roof, thereby easing interoperable and accessible bill payment services to its customers.

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CLIENT

Bharat BillPay

DELIVERABLES

Five Ad Films

LANGUAGE

Two - English & Hindi

RELEASE

Jan 2020 to April 2020

PROBLEM STATEMENT

Despite the launch of Bharat Bill Pay’s B2C channels in 2015-16, they only had B2B marketing campaigns up till now.

They wanted to create a campaign that generates awareness for its B2C customers.

OUR SOLUTION

They wanted to hire an advertising agency that can could create high-quality, cost-effective video ads with a quick turn-around time.

Steps Taken

To keep the process simple and transparent, we follow best practices from Agile methodology of project management. The Agile team consists of Script Writer, Designer, Animator, and a Product Owner from the client side as the SPOC. The Product owner helps us with Subject Matter Expertise and approvals.

Define

Business Goal

Video Platform and Formats

Viewer Behavior Analysis

Campaign Planning

Brainstorming & Concept

Design

Scripting

Storyboarding/Screenplay

Hire Production Team

Actor & Location Finalization

Develop

Film Shooting

Voice Over Recording

Editing & VFX

Sound Design

Feedback & Approval

Final Delivery & Project Closure

Service Feedback

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