Bharat BillPay, NPCI
"Be Assured" Ad Film Campaign
Bharat BillPay is a subset of the National Payments Corporation of India (NPCI). Founded in 2013, Bharat BillPay acts as a unified platform that brings banks, non-banks, and other online payment platforms under one roof, thereby easing interoperable and accessible bill payment services to its customers.
CLIENT
Bharat BillPay
DELIVERABLES
Five Ad Films
LANGUAGE
Two - English & Hindi
RELEASE
Jan 2020 to April 2020
PROBLEM STATEMENT
Despite the launch of Bharat Bill Pay’s B2C channels in 2015-16, they only had B2B marketing campaigns up till now.
They wanted to create a campaign that generates awareness for its B2C customers.
OUR SOLUTION
They wanted to hire an advertising agency that can could create high-quality, cost-effective video ads with a quick turn-around time.
Steps Taken
To keep the process simple and transparent, we follow best practices from Agile methodology of project management. The Agile team consists of Script Writer, Designer, Animator, and a Product Owner from the client side as the SPOC. The Product owner helps us with Subject Matter Expertise and approvals.
Define
Business Goal
Video Platform and Formats
Viewer Behavior Analysis
Campaign Planning
Brainstorming & Concept
Design
Scripting
Storyboarding/Screenplay
Hire Production Team
Actor & Location Finalization
Develop
Film Shooting
Voice Over Recording
Editing & VFX
Sound Design
Feedback & Approval
Final Delivery & Project Closure
Service Feedback
