RuPay, NPCI

"One Nation One Card" Sales & Marketing concept AV

Being the umbrella organization of retail payments in India, NPCI conceptualized and developed a single card that can be Adhaar-enabled, and suitable for UPI and ATM transactions. The idea was to support the “One Nation One Card” Initiative of Indian Government accelerating the big leap towards digital economy.

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CLIENT

NPCI

DELIVERABLES

Sales & Marketing Pitch Concept AV

LANGUAGE

English

RELEASE

Jan 2020

PROBLEM STATEMENT

NPCI wanted to convey the utility of the RuPay card to its target audience for various day-to-day transactions. Hence explainer videos were their first choice and to give their idea a concrete picture, they wanted an impactful and informative animated video, that could be easily used to circulated on digital channels.

OUR SOLUTION

Having worked with NPCI for years, we knew exactly what they wanted. The idea of the video was simple, to cover every touch point of their target audience.

Hence, we were able to get concept approval on the very same day of our interaction with the NPCI team. The final video was delivered to NPCI within 5 days from the date of PO.

Steps Taken

To keep the process simple and transparent, we follow best practices from Agile methodology of project management. The Agile team consists of Script Writer, Designer, Animator, and a Product Owner from the client side as the SPOC. The Product owner helps us with Subject Matter Expertise and approvals.

Define

Business Goal

Video Platform and Formats

Animation Form

Brainstorming & Concept

Scripting & Script Approval

Design

Storyboarding

Storyboard Changes & Approval

Character & Elements Creation

Voice Selection

  • Language

  • Gender

  • Accent

Develop

Voice Over Recording

Animation

Sound Design

Draft Video

Draft Corrections & Approval

Final Delivery & Project Closure

Service Feedback

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