GIFLIF

"GIFLIF" Branding Identity Design

The Great Indian Film and Literature Festival also known as GIFLIF, is a cultural event that hosts film-making artists from different genres and attracts people interested in poetry, music concerts, drama, and other theatrical works.

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CLIENT

GIFLIF

DELIVERABLES

Branding Identity Design

LANGUAGE

English

RELEASE

Since Bhopal Chapter-2019

PROBLEM STATEMENT

Every year since its inception in 2015, GIFLIF organizes a 2-3days event in cities like Bhopal, Raipur and Gurugram under different editions or chapters.

For the 2019 Bhopal Chapter, GIFLIF wanted to have a higher footfall unlike all its earlier editions.

Hence, they wanted a brand positioning that could establish an instant connection with their target audience.

OUR SOLUTION

Taking into consideration the different touch points, team Dramantram designed various collaterals, keeping the demographics of Bhopal audience in mind.

Our scope of work included –

  • Brand Strategy

  • Merchandise Design

  • Packaging Design

  • Social Media Creatives Designs

  • Digital and Print Marketing Assets

  • Stage Design

  • And more!!!

Steps Taken

The branding design elements were inspired by the famous landmarks of Bhopal and the marketing communication was marked with a clear Call to Action in all the messages.

The result, we passed our exam with flying colors and GIFLIF 2019 Bhopal edition was embraced with record breaking number of visitors.

Research

Background Research

Vision, Mission & Goals

Market Landscape

Target Audience

Positioning

Brand Archetype

Brand Promise & Personality

USPs & Value Proposition

Brand Voice & Messaging

Deliverables

Quality Check

Feedback & Iterations

HD Files In All Formats

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