"GIFLIF" Branding Identity Design
The Great Indian Film and Literature Festival also known as GIFLIF, is a cultural event that hosts film-making artists from different genres and attracts people interested in poetry, music concerts, drama, and other theatrical works.
Branding Identity Design
Since Bhopal Chapter-2019
Every year since its inception in 2015, GIFLIF organizes a 2-3days event in cities like Bhopal, Raipur and Gurugram under different editions or chapters.
For the 2019 Bhopal Chapter, GIFLIF wanted to have a higher footfall unlike all its earlier editions.
Hence, they wanted a brand positioning that could establish an instant connection with their target audience.
Taking into consideration the different touch points, team Dramantram designed various collaterals, keeping the demographics of Bhopal audience in mind.
Our scope of work included –
Social Media Creatives Designs
Digital and Print Marketing Assets
The branding design elements were inspired by the famous landmarks of Bhopal and the marketing communication was marked with a clear Call to Action in all the messages.
The result, we passed our exam with flying colors and GIFLIF 2019 Bhopal edition was embraced with record breaking number of visitors.
Vision, Mission & Goals
Brand Promise & Personality
USPs & Value Proposition
Brand Voice & Messaging
Feedback & Iterations
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