Projects That Blended Strategy, Creativity & Speed - Dramantram Recap

Design is never just about how it looks; it’s about how it works. In April, our teams across Animation, Live Action, and Design came together to create purposeful work that delivered real results.

Below are some of the projects that showcased our ability to blend strategy, creativity, and speed to produce impactful content for our clients. From concept development to final execution, our teams worked seamlessly to bring these projects to life and exceed expectations.

1. Making Fintech Friendly with Animated Explainers

Client Industry: Fintech

Type: Animation (2D + 3D + Frame-by-frame)

When Bharat Connect approached us to demystify its suite of B2B payment tools, we responded with a cohesive animated series. Through clean design, relatable visuals, and modular storytelling, we brought clarity to features like Purchase Order, Invoice Matching, Reconciliation, and more.

By combining various animation techniques, we were able to create engaging content that simplified complex concepts and made fintech accessible to a wider audience. The success of this project reinforced our commitment to delivering innovative solutions that resonate with our clients' target markets.

Our client was happy with the final product and saw an increase in user engagement and understanding of their services. The videos were well-received and helped drive business growth and awareness.

Challenges overcome:

• Multi-layered animation integration

• Tight delivery window

Impact: Improved product visibility and aided customer understanding across client platforms.

2. Anandam 2025: Capturing the Spirit of Celebration in 4 Days

Client: NCR Top Rank School

Type: Event Shoot

Location: From Delhi to Chennai

Anandam is a celebration of creativity, joy, and community at Shiv Nadar Schools. Our goal was to create a powerful event recap—shot remotely, edited quickly, and rich in emotion. Featuring Sathyaraj and Dulquer Salmaan, the video was ready within 4 days.

The video successfully captured the essence of Anandam 2025, showcasing the vibrant energy and spirit of the event. The quick turnaround time allowed for timely promotion and engagement with the school community and beyond.

Highlights:

• Remote execution from Delhi

• Teamwork across zones

• Captured real-time audience energy

Outcome: A memorable documentation of the event, loved by stakeholders and viewers alike.

3. NativePicks: A Premium Look for a Premium Grain

Client Industry: Consumer Goods & Retail

Type: Branding & Packaging Design

This wasn't just about rice, it was about heritage. We took on the task of creating an identity that reflected NativePicks' premium positioning. Through thoughtful typography, subtle textures, and earthy palettes, we shaped a design system that tells a story of purity and tradition.

The final result was a packaging design that not only stood out on shelves but also resonated with consumers on a deeper level. NativePicks' new look truly encapsulated the essence of their brand, setting them apart in a competitive market.

Process highlights:

• Balancing minimalism with Indian authenticity

• High-end print-ready packaging

• Extensive stakeholder rounds

Result: A brand that now speaks luxury with a local heart and shelf appeal.

Let’s Build What’s Next.

Every project taught us something, pushed our limits, and strengthened our resolve: creative work only matters if it works.

If you're ready to elevate your storytelling, let's talk.

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