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Strategic Brand Design in Action: 3 Success Stories That Made an Impact

  • Writer: Dramantram Productions
    Dramantram Productions
  • Mar 25
  • 2 min read


Design isn’t just about aesthetics—it’s about impact.

Whether it’s building a stronger identity, crafting immersive experiences, or making a lasting impression, the right creative approach can transform a brand. 


At Dramantram, we focus on design that works. Here’s how we helped three brands achieve their goals through strategic creativity. 



1. NPCI International: 3D Animation Video Series

 


Expanding UPI & RuPay across the globe with engaging storytelling
Expanding UPI & RuPay across the globe with engaging storytelling

NPCI International Payments Limited (NIPL), a subsidiary of NPCI, is on a mission to take UPI and RuPay beyond India, making digital public goods more accessible worldwide. But how do you communicate such a massive vision to global stakeholders? 


We tackled this challenge by creating a 3D animation video series designed to educate, engage, and simplify complex information for diverse audiences. These videos not only enhanced NIPL’s website experience but also played a key role in raising awareness about their global initiatives. 


 

2. NativePicks: Packaging & Logo Design 

 


Bringing authenticity and luxury to premium regional rice varieties
Bringing authenticity and luxury to premium regional rice varieties

NativePicks, a brand dedicated to celebrating India's rich heritage of regional rice varieties, needed a brand identity that reflected its premium quality and authenticity


Our approach? A complete revamp of their packaging and logo design to align with their vision. By blending simplicity with a touch of elegance, we created an identity that not only stands out on shelves but also communicates the brand’s commitment to quality and heritage.

 

 

3. Shiv Nadar Schools: Sustainability Impact Film 

 

Capturing real-world impact through powerful storytelling 
Capturing real-world impact through powerful storytelling 

Shiv Nadar Schools go beyond academics—they shape ethical, respectful, and purposeful citizens. Their commitment to sustainability and eco-initiatives needed to be brought to life in a compelling way. 


We produced a dynamic live-action film showcasing the school’s sustainability efforts in action. Through real stories and impactful visuals, the film highlights how education and environmental responsibility go hand in hand. 


 

Great Designs Drive Great Results


Each of these projects had a unique goal, but the approach remained the same—strategic design that not only looks good but delivers real results.

Whether you need to build your brand identity, communicate your impact, or create engaging visual content, the right creative solutions can make all the difference. 

  

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