Top 5 reasons why your business needs an explainer video in 2020
There was a time when the only way to make people aware of their businesses was by writing loads and loads of content and publishing static pages related to it. Boring right? However, nowadays there are not just enough. People have a very less attention span and in order to grab their attention and appease them to take your services or products you need media and audio-visual content and that could only be possible through effective explainer videos. It sets you apart from others and ensures that everyone understands your business.
So, what is an explainer video?
It is a short video used by businesses to quickly introduce themselves, explain what they do, and how they can help solve their customer's problems. Whether it’s a complex idea or a creative solution, these videos should have the potential to make a lasting impression on customers.
So, now that you know what explainer videos are, let’s just take a quick look at the reasons why they are important for your business –
1. People don’t like to read that much-
A huge number of customers don’t like to read that much and prefer video to text. According to statistics,78% of people watch online videos every week, and 55% view online videos every day. In this case, a captivating explainer video can do wonders clarifying the object of your products and helps to better connect with potential customers by explaining what your business does and why should they choose it.
2. Explainer videos dramatically boost SEO-
According to Spork Marketing and several others, websites with explainer videos rank higher in Google universal searches. Since search engines are not able to read videos, it’s crucial to improve the text associated with them by using tags, titles, raw file names, meta descriptions, transcriptions, video URLs, sitemaps, rich snippets, and thumbnails appropriately, doing this dramatically boosts the online ranking and hence helps in gaining quality leads.
3. Increase brand awareness -
Explainer videos with good storytelling have the potential to influence an online audience and to go viral, increasing brand awareness in a few seconds boosting online presence, customer engagement in a magical way.
4. Higher conversion and lower bounce rates -
By improving website traffic greatly it makes sure that people stay on your website longer. Adding clear call-to-actions or may be providing contact form with explainer videos help convert viewers into customers. Also, adding a video to emails impact click rates positively. Statistics say that 64% of consumers will make a purchase after watching explainer videos on social platforms.
5. Explainer videos are affordable-
To create an explainer video one needs an informative as well as entertaining script followed by Vo- professionals, and animators, on the other hand, creating a real-life video or live-action video takes a toll on your penny. Providing more information in less, explainer videos are simple, easy to create and inexpensive too.
All in all, explainer videos are the best way to advertise your business and a great way to build and promote your brand to people across the world at a fraction of the cost of making real videos.
Our creative agency Dramantram can help you to increase your conversions through a high-quality affordable explainer video that automatically grabs the viewer's attention, establishes a sense of trust and hence boosts conversion rates. You can contact us at hello@dramantram.
**Dramantram (Pronounced as Dra-Mann-Tram) is a video production, communication design, digital marketing, and a concept photography company that takes a human-centered, design-based approach to innovate, create and communicate. Our flexible approach works in tandem with creativity and innovation.