RuPay, NPCI

"One Life One RuPay" Animated Ad Film

NPCI was the primary sponsor of the Pro Volleyball League in 2019 event. The telecast partner was Sony Pictures Network India. NPCI planned to run a campaign namely –“One Life One RuPay”  to generate awareness in their B2C arena.

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CLIENT

NPCI

DELIVERABLES

Two Animated Ad Film

LANGUAGE

English

RELEASE

February 2019

PROBLEM STATEMENT

NPCI wanted an advertising agency that can come up with an effective animated ad film that could be delivered within 4 days.

OUR SOLUTION

As NPCI is one of our old clients, our team was well versed with their prior products hence we succeeded in conceptualizing, co-creating, and molding their idea into a high quality, animated ad film within 3 days. With close to 2M views till date, the video has been impressive in conveying the message across.

Steps Taken

To keep the process simple and transparent, we follow best practices from Agile methodology of project management. The Agile team consists of Script Writer, Designer, Animator, and a Product Owner from the client side as the SPOC. The Product owner helps us with Subject Matter Expertise and approvals.

Define

Business Goal

Video Platform and Formats

Animation Form

Brainstorming & Concept

Scripting & Script Approval

Design

Storyboarding

Storyboard Changes & Approval

Character & Elements Creation

Voice Selection

  • Language

  • Gender

  • Accent

Develop

Voice Over Recording

Animation

Sound Design

Draft Video

Draft Corrections & Approval

Final Delivery & Project Closure

Service Feedback

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