"One Life One RuPay" Animated Ad Film
NPCI was the primary sponsor of the Pro Volleyball League in 2019 event. The telecast partner was Sony Pictures Network India. NPCI planned to run a campaign namely –“One Life One RuPay” to generate awareness in their B2C arena.
Two Animated Ad Film
NPCI wanted an advertising agency that can come up with an effective animated ad film that could be delivered within 4 days.
As NPCI is one of our old clients, our team was well versed with their prior products hence we succeeded in conceptualizing, co-creating, and molding their idea into a high quality, animated ad film within 3 days. With close to 2M views till date, the video has been impressive in conveying the message across.
To keep the process simple and transparent, we follow best practices from Agile methodology of project management. The Agile team consists of Script Writer, Designer, Animator, and a Product Owner from the client side as the SPOC. The Product owner helps us with Subject Matter Expertise and approvals.
Video Platform and Formats
Brainstorming & Concept
Scripting & Script Approval
Storyboard Changes & Approval
Character & Elements Creation
Voice Over Recording
Draft Corrections & Approval
Final Delivery & Project Closure