Solextron

"Solextron" Branding Identity

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CLIENT

Solextron

DELIVERABLES

Brand Identity Guideline

LANGUAGE

English

RELEASE

January 2020

PROBLEM STATEMENT

Being a new player in the solar panel installers market, Solextron wanted to have a strong brand identity that could instantly make their brand stand out and give a high recall value.

OUR SOLUTION

Dramantram did an end-to-end branding for Solextron and acted as a launch pad to commence its operations.

Steps Taken

Our work started with the discovery session which was crucial to understanding the client’s preferences and requirements.

Once the groundwork was done, we swung into action and crafted two personas with diverse demographic that could represent Solextron.

The result, that you see now, is a Solextron that is reliable, welcoming, adventurous and a supporter of maker culture.

All these attributes make it appealing to its target audience and establishes a direct connection with the brand.

Research

Background Research

Vision, Mission & Goals

Market Landscape

Target Audience

Positioning

Brand Archetype

Brand Promise & Personality

USPs & Value Proposition

Brand Voice & Messaging

Deliverables

Quality Check

Feedback & Iterations

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