Extramarks
"Social Media" Branding
Extramarks is a distinguished learning ecosystem which promotes independent learning via digital learning solutions, in a fun and engaging manner.
CLIENT
Extramarks
DELIVERABLES
Creatives/Digital Ads
LANGUAGE
English
RELEASE
Since August 2019
PROBLEM STATEMENT
Being one of the leading educational technology company, Extramarks needed a subtle yet consistent branding design for their social media posts that could boost their brand awareness.
OUR SOLUTION
Dramantram created a unique brand identity for Extramarks by modifying their existing brand language and making it student-centric to seize their attention.
Steps Taken
After our initial discussion exchange of ideas while prioritizing client’s requirements. We created a character library that was cohesively aligned and complemented their brand colors.
It was followed by the selection of layouts, typeface, and fonts to create an aesthetic appeal and increase engagement.
The revamped brand language made its social media presence stronger and helped Extramarks earn instant brand recognition among its target audience.
Research
Background Research
Vision, Mission & Goals
Market Landscape
Target Audience
Positioning
Brand Archetype
Brand Promise & Personality
USPs & Value Proposition
Brand Voice & Messaging
Deliverables
Quality Check
Feedback & Iterations
HD Files In All Formats
