Gravity Entertainment
"Maruti Suzuki MSDC App" UI/UX Design
Maruti Suzuki is one of India’s leading automobile manufacturer and holds close to 50% market share of passenger cars in India.
CLIENT
Gravity Entertainment
DELIVERABLES
Event Management App UI/UX Design
LANGUAGE
English
RELEASE
January 2020
PROBLEM STATEMENT
For their upcoming event of Maruti Suzuki Dealer Conference (MSDC), they wanted to simplify the registration and ticketing process while saving time of communication.
OUR SOLUTION
As a solution, we designed an event management app that was user-friendly for better interaction with real time content empowering the attendees with latest information and resources available.
Keeping the end-users of the app in mind, the primary goal of the UX design of the app was to make it easy to navigate. With clear action buttons, simplifying the functions and accessibility of the same within a brief period of time.
Steps Taken
The conception started with the wireframing, that helped us define the flow. Fluidic UI design was used to keeping the consistency of the theme of the event.
With all the said attributes, the app was created with a sense of reliability and clarity while decreasing the user’s cognitive load.
Research
Background Research
Vision, Mission & Goals
Market Landscape
Target Audience
Positioning
Brand Archetype
Brand Promise & Personality
USPs & Value Proposition
Brand Voice & Messaging
Deliverables
Quality Check
Feedback & Iterations
HD Files In All Formats
