Gravity Entertainment

"Maruti Suzuki MSDC App" UI/UX Design

Maruti Suzuki is one of India’s leading automobile manufacturer and holds close to 50% market share of passenger cars in India.

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CLIENT

Gravity Entertainment

DELIVERABLES

Event Management App UI/UX Design

LANGUAGE

English

RELEASE

January 2020

PROBLEM STATEMENT

For their upcoming event of Maruti Suzuki Dealer Conference (MSDC), they wanted to simplify the registration and ticketing process while saving time of communication.

OUR SOLUTION

As a solution, we designed an event management app that was user-friendly for better interaction with real time content empowering the attendees with latest information and resources available.

Keeping the end-users of the app in mind, the primary goal of the UX design of the app was to make it easy to navigate. With clear action buttons, simplifying the functions and accessibility of the same within a brief period of time.

Steps Taken

The conception started with the wireframing, that helped us define the flow. Fluidic UI design was used to keeping the consistency of the theme of the event.

With all the said attributes, the app was created with a sense of reliability and clarity while decreasing the user’s cognitive load.

Research

Background Research

Vision, Mission & Goals

Market Landscape

Target Audience

Positioning

Brand Archetype

Brand Promise & Personality

USPs & Value Proposition

Brand Voice & Messaging

Deliverables

Quality Check

Feedback & Iterations

HD Files In All Formats

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