5 Ways to use Whiteboard Animation for Marketing.
Updated: Jan 20
What is whiteboard animation?
Let us go back to our childhood when our teachers used to teach us on the blackboards. The concept of whiteboard animation is similar. Instead of a blackboard, we have a virtual whiteboard on which a concept is explained through animation. Animations bring text and drawing to life which engages a spectator immediately. These whiteboard animation videos are used to tell a story, explain a concept, and create something interesting which is simple yet quite engaging. What’s more? They are easy and economical to make.
When people start their own business, they face a lot of hurdles among which one is to create a brand out of it. This is where these videos can come in. Here’s how whiteboard animation videos can help your business create its brand:
Deliver Clear Message Whiteboard animation videos are focused and hence they deliver a clear message. They are a type of explainer videos that tell about a product or service very clearly without beating around the bush, unlike other video styles. With a powerful script and creative illustrations, the message becomes easier to grasp.
Increase Brand Recognition
Brand awareness and brand recognition are very important to create a brand’s image. These videos allow viewers to come into learning mode instantly as it takes them back to the classroom. The message delivered with eye-catching artwork makes it more memorable. Once a customer watches an animated video, they are very likely to remember the video. In this way, they also remember the brand and the product or service it offers.
Instead of taking an abstract idea to create a video, whiteboard animation videos work on a creative script. With powerful illustration and animation, a customer is more likely to get inspired through it. Along with that, these videos are exciting and intriguing making them an innovative tool of marketing.
Great Sales Enablers
They help in presenting a company’s complex information in a simple manner. Helping customers to know about a product deeply, whiteboard animation videos make a powerful branding tool.
A Powerful CTA
Whiteboard animation videos convert leads more than any other form of marketing videos. After watching a video, the viewer knows exactly what to do – be it visiting their store, website, or checking out their services. They will be sure about completing the task.
Whiteboard animation videos are extremely simple and that is the reason why they are extremely successful. And let’s not forget, economical. The best part is that these animation videos can be used anywhere – on the homepage, landing page, social media, blogs to name a few.
If you are looking for an economical and compelling video marketing solution, which is creative, fun and delivers a clear-cut message, then you should go for whiteboard animation a go. At Dramantram, we are passionate about storytelling through videos, having a team of creative animators, scriptwriters and designers who work exclusively to cater to this requirement.
**Dramantram (Pronounced as Dra-Mann-Tram) is a video production, communication design, digital marketing, and concept photography company that takes a human-centred, design-based approach to innovate, create and communicate. Our flexible approach works in tandem with creativity and innovation.