Is Visual Content A Part Of A Business Solution Or Cosmetic?
Updated: Jan 18
When starting with Dramantram, there would have been more than 1000 content creator agencies and production houses within Delhi NCR itself and that is just an estimated figure!
From the beginning were very clear that Dramantram is not going to be another mushroom company.
In the first year of our operation as a business, we realized, that most of the content experts and even clients were all focused on the look and feel and delivery quality. However, to our understanding, we see it a bit differently.
Animation and design quality work often gets confused by how colorful, how sharp, and with quick delivery, but in the real world, they are just tools or mechanisms to solve a business problem.
If the visual content is not helping the business to grow, then it becomes cosmetics or good to have projects.
At Dramantram, we are very clear, that content is your real brand and business driver.
Tomorrow with the kind of automation we are seeing, animation and design could become a much easier task but understanding the business and applying the visual content effectively would still remain at the heart of any creative agency.
Dramantram is up for it and that's why we use the following tools to discover client business before committing to the project:
Creative Brief Document
Discovery Call to understand Business System
Backend research for SWAT and Content consulting
Is your creative agency doing the same?
Dramantram (Pronounced as Dra-Mann-Tram) is a video production, communication design, digital marketing, and concept photography company that takes a human-centered, design-based approach to innovate, create and communicate. Our flexible approach works in tandem with creativity and innovation.