Solextron
"Solextron" Branding Identity
CLIENT
Solextron
DELIVERABLES
Brand Identity Guideline
LANGUAGE
English
RELEASE
January 2020
PROBLEM STATEMENT
Being a new player in the solar panel installers market, Solextron wanted to have a strong brand identity that could instantly make their brand stand out and give a high recall value.
OUR SOLUTION
Dramantram did an end-to-end branding for Solextron and acted as a launch pad to commence its operations.
Steps Taken
Our work started with the discovery session which was crucial to understanding the client’s preferences and requirements.
Once the groundwork was done, we swung into action and crafted two personas with diverse demographic that could represent Solextron.
The result, that you see now, is a Solextron that is reliable, welcoming, adventurous and a supporter of maker culture.
All these attributes make it appealing to its target audience and establishes a direct connection with the brand.
Research
Background Research
Vision, Mission & Goals
Market Landscape
Target Audience
Positioning
Brand Archetype
Brand Promise & Personality
USPs & Value Proposition
Brand Voice & Messaging
Deliverables
Quality Check
Feedback & Iterations
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