10 REASONS WHY E-MAIL MARKETING IS A MUST FOR SMALL BUSINESSES
We often get e-mails from some of the top-notch brands and big business companies. When small businesses are looking for options to market their service or product, it seems a little intimidating to choose e-mail marketing as an option. But it is quite the opposite. It is the best method of marketing for small business companies that have a low budget. Here are 10 reasons why e-mail marketing is highly recommended for small businesses:
1. It is more effective –
E-mails contain relevant and to-the-point information regarding any purchase, product update or upcoming sales. Hence e-mail marketing tends to be more effective than any other marketing campaign. Such sort of information is easy to read, especially when most users read emails on their phones these days. Instead of calling or trying to grab their attention through social media, e-mails are the most effective way to reach out to your customers.
2. It is personalized –
When a customer makes a purchase, or enquires about the product, or likes a product somewhere, it is quite easy to keep a track of that and send an e-mail. E-mails that are sent spontaneously every time a customer takes some action is the most successful form of marketing. It is effective because it is personalized. Custom-made e-mails for all sorts of actions pull a customer in quickly.
3. It is cheaper –
Paying a hefty amount in other marketing campaigns or getting flyers printed costs a lot without the guarantee of generating leads and improving sales. E-mails, on the other hand, are not only a cheaper alternative but give guaranteed sales and leads. Cost-effective and time-saving are the defining features of e-mail marketing.
4. It has a powerful CTA –
E-mails usually convey information in a practical manner and are always attached with call-to-actions. Since the information is easy to comprehend, personalized and very useful, the CTA becomes more powerful and clickable.
5. It is versatile –
Different social media platforms follow different ways of marketing; every platform is unique in its own way. But e-mails have the versatility to include all sorts of mediums. One can include pictures, text, videos, clickable buttons that are multi-linked, testimonials, offers, blogs, podcasts, infographics, GIFs and even print material all in one mail. It provides so much more space to include a lot of elements.
6. It generates more views on the website –
Since e-mails contain powerful CTAs, customers tend to click on them. The catch is to create visually attractive and compelling e-mails and it lands most of the customers to the website page. This generates more views on the website and is very effective.
7. It increases sales –
With powerful CTAs, strong content and compelling visuals, sales are bound to increase. It has been recorded that most of the sales get through via e-mails as they seem more credible to customers than text messages from brands.
8. It boosts brand recognition –
Brand recognition is so much more than just the logo of your brand. Through your e-mails you are actually setting a tone for your brand with the kind of graphics, font and information you try to convey. All of these are important for brand recognition. Consistent e-mails establish that sooner.
9. It provides measurable metrics –
One can easily track the responses of its customers through e-mail marketing analytics. These metrics allow a business to know where to focus and what to improve. These also allow enough data to make a sales call.
10. It is mobile-friendly –
Almost 80% of the customers use smartphones where it is noted that most of their time is spent on reading emails. Ever since emails have become mobile-friendly, the effectiveness of mails is increasing.
Launching an e-mail marketing campaign has never proved to be any easier. With easily customizable templates available and a track of potential customers through analytics, one can successfully market their small business with e-mail marketing. It definitely provides the kickstart one didn’t know they needed.
If your business is looking to create customizable e-mails with strong content, reach us out at Dramantram.
**Dramantram (Pronounced as Dra-Mann-Tram) is a video production, communication design, digital marketing, and a concept photography company that takes a human-centered, design-based approach to innovate, create and communicate. Our flexible approach works in tandem with creativity and innovation.