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The Importance Of Graphic Designing For Your Business

Take a trip down the memory lane to our school days, what clicks your mind when we think of it? Teachers, playgrounds, friends, notebooks, etc. Right? Coming to the notebooks and assignments, have you ever thought of this simple fact that why we used to spend hours and hours in decorating and maintaining them? Because that was the most important testimony /evidence of our work to our respective teachers which is in a way is a reflection of our skills, hard work, and creativity right? Well if you think broadly about this, graphic designing does the same for businesses and acts as a communication between your business and your audience, to inform, delight and eventually persuade them to purchase. In short, it plays a vital role in the modern competitive business, let’s see how...

Make a great first impression:

This is a known fact that the first time a visitor interacts with your brand in any capacity will set the tone for the rest of your business relationship. Whenever a customer hears about your brand, the first thing that probably he/ she will do is quick preliminary research of your website or go through the brochures, cards, leaflets, etc. before making a purchase or taking your services. And this is the key area where businesses need to focus and capitalize the most which could only be possible with the help of effective graphic designing to grab the attention of the viewers in the very first step of the buyer’s journey. Keep images, typography, layout, and colours working in tandem with each other and balance out each aspect of your design. According to data,38% of consumers will stop engaging with a website due to unattractive content and layout.

Make your brand memorable:

The design speaks better than words and here in terms of graphic designing we are talking about logos and product designing. In this fiercely competitive environment, everyone wants to stay ahead not only from other local businesses but on the global level as well. The choice of colors, the message, package design, etc. should be in accordance with the message that you want your product to convey. A good design, logo drawings or pictures can help to create a better professional image which could be a good and unbeatable advantage over others. This is the sole reason that 18% of small businesses are ready to spend up to $1000 for a logo design.

Build Credibility:

One of the quickest and most efficient ways to build credibility is to have a logo and website design that reflects the image you want to convey to your audience. An on-target logo builds your credibility among visitors and prospects. Be consistent with your design, colours, fonts, language, and tone. This will build trust with your audience and provide them with a smooth journey on your site. The design should include images of your information/event/product in a realistic environment that is identifiable. If your site is bland, out-of-date, or simply irrelevant, people will quickly click away to search for better options. The graphic design of your site needs to be trustworthy in order to keep your visitors interested enough to continue reading. According to statistics, more than 46% of website visitors relate the website design to the credibility of the brand/company.

Increase In Sales:

Graphic designing is a form of visual communication that communicates an idea of the product or service in a way that stands out and persuades the potential customers to take the necessary action. The correct font shape, font size and font colour plays an important role in this. Certain colours convey messages to the subconscious mind. A good colour combination clinches good readability and highlighted call out actions leads to purchases thereby increasing sales.

Drive Conversion and Increase in ROI:

People get gravitate towards the things they are attracted by or the things that tantalize their sensations. With great design, whether it is on a website, products or a visiting card, one has the secret sauce to grab customers’ attention and urge them to take the desired action, consequently increasing the ROI.

Every person who interacts with your design forms an opinion of the featured product, event, service or promotion. However graphic designing is a boon, it’s not an easy business, one must be aware of many ins and outs, use of the tools, etc. and is a complex thing to get hands-on for many standalone professionals.

Dramantram is helping businesses to create effective communication with potential customers through impactful and engaging designs, you can check our work here Contact us at

**Dramantram (Pronounced as Dra-Mann-Tram) is a video production, communication design, digital marketing, and a concept photography company that takes a human-centered, design-based approach to innovate, create and communicate. Our flexible approach works in tandem with creativity and innovation.

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